Survey Sensex| Online Surveys

  Designing a survey questionnaire is a little difficult task because gathering all important information from the respondents from a small survey is a challenging task for a research marketer. Most of the surveys are not even complete without asking few questions about the respondent’s age, gender, location, etc. It is next to impossible to see surveys without such questions and these questions are called demographic questions and they are very important when it comes to customer surveys. Demographic questions help the marketer to know who their target audience is and what are their actual needs and wants. There are some common general demographic survey questions that come up in every surveys ( like What is your age?, Where are you located? etc.). Let’s see how demographic survey questions help businesses to gather information about their customer’s needs and wants and the importance of demographic questions in online surveys. Demographic survey questions give enough information ...

  What is the Net Promoter Score (NPS)? Net Promoter Score is a renowned tool used by organizations to determine the customer satisfaction level that their products or services provide to them. The organizations use this tool to determine the level that the customers are willing to recommend their goods or services to other people. This tool was introduced with the motive to determine the organization’s performance, along with measuring the customers’ loyalty and satisfaction level. How Net Promoter Score (NPS) Is Measured- NPS is calculated based on the customer’s responses. Customers answer the questions on a scale within 1 to 10 ( where 10 is “extremely likely” and 0 is “extremely unlikely”. Based on the responses, customers are divided into categories as Promoters(score 9-10), Passives(score 7-8), or Detractors(score 0-6). Reasons to measure Net Promoter Score There are several tools used by organizations to check the performance of their goods and services, but the Net Promote...